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Accessibility

Your Website Isn’t Finished Until It’s Truly Usable for Everyone

Accessibility is often overlooked, yet it improves design and ensures everyone can enjoy your content. Simple steps such as adding alt text, clear link labels, readable fonts and strong contrast make a site easier to use without reducing its appeal. For marketing and design teams, making accessibility part of the strategy creates digital experiences that work for all users.

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Social Media

Duolingo’s Big Bet on Social Shows Why Personality Pays

Duolingo’s $342K social media bet proves personality pays. From its viral green owl to Wendy’s savage tweets, smart, entertaining social isn’t just marketing, it’s how brands build identity, loyalty, and culture.

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Marketing

WPP Media Wins Mastercard’s $180 Million Global Media Account

WPP Media has secured Mastercard’s global media account, valued at $180 million, ending a ten-year partnership with Carat. This major shift reflects how technology, data, and AI are shaping the future of global media partnerships.

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Bespoke Solutions

Why Your Customers Don't Care About Percentages (And What to Do About It)

Most prospects tune out when they hear save up to 30 percent because it feels vague and meaningless. What actually works is showing people the exact value for their situation.

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AI

How UK Brands Are Using AI to Save Time (Without Losing Their Voice)

Can we use AI to save time without losing our unique voice or our jobs? Find out how brands are utilising AI to their benefit.

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Marketing Campaigns

Top 5 Experiential Marketing Campaigns That Won Over UK Audiences in 2025

Marketing campaigns can often be hit or miss. Read on discover our favourite experienced based marketing campaigns of 2025...so far. Number 1 might surprise you.

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Advertising

Why Choose Online Ads in the UK?

Wondering why online ads are thriving in the UK? Discover the benefits of online advertising in 2025, where your ad spend goes, key industry examples, and tips to maximise results.

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Marketing and Leads

What Happens After the Leads Start Rolling In?

Once your marketing draws attention, converting leads becomes key. Hayward Miller offers expert outsourced sales support—handling follow-ups, calls, and conversions—so you can scale efficiently without hiring in-house. Marketing attracts; sales closes.

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Branding and Design

What Should I Name My Business

A business name gains value through branding and reputation. Keep it authentic, simple, and memorable. Avoid forced creativity or obscure spellings. A good name evolves naturally, but success ultimately depends on the quality of your marketing and the service you provide

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Branding and Design

The pros and cons of personal branding

Using your name builds trust and fosters referrals but limits growth and blurs personal boundaries. A fictional name offers flexibility and professionalism. Success hinges on branding, not the name itself.

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Website

Why Is Website Design Beneficial?

A well-designed website creates a strong first impression, improves SEO, and enhances user experience. It builds brand credibility, drives conversions, and keeps you competitive, making it essential for business growth.

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Website

What are the basics you need to know about SEO?

Search Engine Optimisation (SEO) is more than just a buzzword in the digital landscape; it’s a crucial strategy for businesses looking to grow and succeed online.

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Branding and Design

Digital Marketing vs Graphic Design

As businesses strive to establish a strong online presence, the terms "digital marketing" and "graphic design" often arise.

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Branding and Design

Digital Marketing for Beginners

Entering the world of social media can be overwhelming, but with a few fundamental tips, you can start building an impactful and engaging online presence.

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Social Media

Social Media Mistakes 2024

Social media success in 2024 is about adaptability, engagement, and authenticity. By avoiding these common mistakes, your brand can build a strong, trustworthy presence that resonates with your audience and helps you stay ahead.

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