Marketing agency engagements vary significantly based on business needs and budget.
For small to medium-sized enterprises (SMEs), typical arrangements include website hosting, light maintenance, and foundational SEO as a baseline. Many also add social media management, either limited posting and monitoring for smaller budgets or comprehensive content creation and community management for larger ones. Small contracts might include services like LinkedIn profile management or monthly blog content alongside technical maintenance.
Mid-sized engagements often include multiple services: website management, content creation, SEO, email marketing, and campaign execution. The agency acts as an external marketing department, handling strategy and implementation while the business manages day-to-day coordination.
Larger contracts can function as an extension of the business itself, with dedicated talent and resources effectively on loan. Mumble Marketing's largest clients use the team as their complete marketing and sales department - handling everything from brand strategy and content creation through to telemarketing, business development, and pipeline management. These relationships function as integrated operations rather than external services.
Common engagement models include:
- Retainer agreements covering ongoing services (SEO, content, social media)
- Project-based work for specific deliverables (website builds, rebrand campaigns)
- Hybrid models combining base retainers with additional project work
Most UK agencies structure monthly retainers from £1,500 (basic SEO and maintenance) to £10,000+ (comprehensive marketing operations) depending on scope and sector.
