A B2B (business-to-business) marketing agency helps companies sell to other businesses rather than consumers. The key difference is approach: B2B involves longer sales cycles, higher transaction values, and multiple decision-makers who need convincing.
Most B2B agencies focus on lead generation (usually through LinkedIn and Google Ads), content that demonstrates expertise, and account-based marketing for high-value targets. They'll also handle sales enablement, SEO for industry-specific searches, and marketing automation through platforms like HubSpot.
Sales enablement provides sales teams with the tools, content, and processes needed to close deals effectively. This includes creating pitch decks, proposal templates, case studies, battle cards comparing competitors, and objection-handling resources. Good B2B agencies develop materials that sales teams actually use rather than generic marketing collateral that stays on a shelf.
The integration between marketing and sales operations distinguishes effective B2B agencies from those focused purely on creative output. Marketing generates qualified leads and equips sales with conversion tools - both functions working together rather than operating in silos.
In the UK, B2B agencies typically charge £1,500-£10,000+ monthly retainers depending on scope, though project-based fees and hybrid models are common. The advantage is accessing a full team - strategists, writers, designers - without hiring internally.
Mumble Marketing provides B2B marketing and sales operations for businesses across Norfolk and the UK.
