%20(4).png)
Convert marketing into revenue through lead generation, outreach campaigns, and sales operations that buildpipeline.
Revenue operations turn marketing activity into commercial outcomes. Marketing generates awareness, interest, and traffic. Revenue operations convert that into qualified opportunities, sales conversations, and business.
Most businesses struggle with the gap between marketing and sales: leads generated but not worked, prospects interested but never contacted, opportunities identified but not pursued systematically. Revenue operations bridge this gap through professional outreach, systematic follow-up, and coordinated multi-channel engagement that moves prospects toward purchase decisions.
This includes telemarketing reaching decision-makers directly, data sourcing, identifying and qualifying genuine prospects, business development building relationships and pipeline, sales-focused campaigns across email and LinkedIn, and pipeline management ensuring opportunities progress systematically rather than falling through cracks.
We provide revenue support services integrating with your existing operations, not complete outsourced sales teams. For businesses needing full-service sales and marketing at scale, Hayward Miller provides solutions for established companies typically £2M+ turnover.
Brand defines positioning and messaging - what makes you different and why prospects should care. Without clear brand positioning, revenue operations communicate generic value propositions that don'tdifferentiate.
Brand defines positioning and messaging - what makes you different and why prospects should care. Without clear brand positioning, revenue operations communicate generic value propositions that don'tdifferentiate.
Marketing generates awareness, establishes credibility, and creates initial interest through content, campaigns, and digital presence. Marketing provides touchpoints, making revenue outreach warmer and more effective than a completely cold contact.
Revenue operations convert marketing interest into sales conversations and commercial outcomes. Without revenue follow-up, marketing generates leads that don't become customers. Without marketing touchpoints, revenue operations face a harder sell starting from zero awareness.
This integration - brand-defining message, marketing generating interest, revenue converting to sales - delivers commercial results that siloed approaches don't achieve.
For established businesses needing complete outsourced sales and marketing at scale, Hayward Miller provides dedicated teams, strategic sales leadership, and full-service solutions. Typically suited to businesses with £2M+ turnover ready to invest in comprehensive sales operations.
