Our marketing
process

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Discuss the aims and objectives of the project and explain where we would be able to assist.

Website Development & Brand Development

We started by designing and developing their ecommerce website, incorporating effective SEO and implementing analytical tools to increase organic traffic. This would serve as the first point of contact for potential customers. Working from their existing logo and colour palette, we further developed a platform that balanced their brand and product-led approach with their educational mission.

Additional Marketing Materials

From there, we expanded the visual identity across multiple touchpoints. This included marketing materials like brochures and information sheets, as well as materials for upcoming titles, each requiting its own distinct branding whilst maintaining the overarching Buddyhood identity.

Event Marketing & Interactive Marketing materials

We also produced branded physical and interactive materials for various events, including children's games and treasure maps for book launches, plus exhibition stands and materials for trade shows like the London Book Fair. Each piece was designed to engage both children and parents, reflecting the dual audience The Buddyhood serves.

Delivering Results

Today, with the marketing and digital help of Mumble Marketing and Hayward Miller, The Buddyhood has evolved from a simple self-publishing venture into a comprehensive commercial and educational enterprise. Our brand development strategy helped establish the foundation for multiple book series, merchandise, and educational initiatives. By creating a consistent yet flexible identity, we enabled them to build trust with parents whilst captivating young readers across all their growing ventures.

A banner of The Christmas Quest Book Series

A banner of the Buff and Strawberry Adventures Book Series

A banner of The Unfollow series Book Series

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The Product

Our marketingprocess