Opti-Catch

Product Launch | Brand Creation | Website Development | Bespoke coded solutions | Photography

AIM:

Fotolec partnered with us to plan and execute the successful launch of their first branded product, Opti-Catch. They needed expert support in product launch marketing and conversion-focused website design to position Opti-Catch effectively in the market. Our goal was to deliver a campaign that maintained Fotolec’s trusted brand voice and visual identity, while improving UI/UX for higher engagement and conversions. By combining strategic digital marketing with a clean, professional website, we helped Fotolec capture attention, build credibility, and drive product adoption from day one.

A banner of marketing graphics Mumble Marketing designed for Opti-Catch

Asset Creation

Dark imagery is used in conjunction with radial filters and gradients to simulate the visual impact of our product in its working environment. This design approach creates a dramatic contrast that showcases the illuminating properties of Opti-Catch lamps, mimicking how UV and blue light appears against darkness in real-world applications.

Opti-Ctahc marketing graphic made by mumble Marketing

Marketing material designed by mumble marketing

A graphic of a bug that is the mascot of Opti-Catch designed by Mumble Marketing

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Colour Palette

Greige is the original colour used for the limited amount of media distributed in prelaunch marketing. With the inception of the dedicated Opti-Catch site, a dark radial theme was adopted to contrast with lit lamps, such as that used in the iconic hand reaching for the bulb hero image.With the desire to produce more varied styles of media, UV blue has been adopted from that seen in Opti-Catch lamps along with a lighter version of the original greige— coated white.

Our marketing
process

FREE 30 minute Consultation

Discuss the aims and objectives of the project and explain where we would be able to assist.

Website Development

We built an entirely new website from scratch, modernising the look and feel of Fotolec whilst showcasing the new brand of Opti-Catch. This included optimising SEO to gain organic traffic.

Bespoke customer UI/UX Coded experience Solutions

To provide extra value to the customers of Opti-Catch with custom coded a bespoke calculator to show potential customers how much they could save by switching to the energy-efficient Opti-Catch LED lamps. This saw a significant increase in website engagement, sales and returning customers with an average of 4.66 views per active user.

Photography and Digital Marketing materials

We used our in-house photography resources to create assets to be used in both digital marketing, traditional marketing and print.

Like what you see?
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