We built the Miller Capital brand from scratch, starting with a logo and brand guidelines covering colour, typography, and tone.
"Miller Capital" was identified quickly as a workable brand name that could inspire trust and legacy in the same vein as financial, legal and conservative institutions. In a subtle nod to the product offered by Miller Capital, the Miller M represents the car parking spaces offered up for investment.
Discuss the aims and objectives of the project and explain where we would be able to assist.
Constructing clear guidelines that would work as the base of their brand from fonts, colour palettes and tone.
We developed an aesthetically minimal website designed to reflect the professionalism of a financial institution and appeal to a senior audience. Since the goal was to attract high-value investors, it was crucial that the site immediately conveyed trust and credibility. To support this, we wrote and published blog content to improve SEO and boost authority through strategic backlinking.
Constructed both printed marketing materials as well as digital assets to be used accross web and social.
