FotoLec

Website Design | Website Management | Photography

AIM:

A leading manufacturer in speciality lighting, Fotolec had a brand legacy dating back to the 1970s. Fotolec approached us for support with their first branded product launch, Opti-Catch (LINK), after decades hidden behind the production of white-label goods. That said, they recognised their existing website was outdated and we agreed to build an entirely new site on a different CMS. The goal was to retain the legacy branding and structure, which was familiar to existing partners, whilst creating an improved user experience and modern design.

Asset Creation for social media

Vibrant imagery and colours were used with subtle gradients and backdrop images to display capture the audiences eye whilst increasing the chances of interacting with the content.

Content aimed to be both informative of the products Fotolec provides whilst communicating the clear benefits.

Fotolec marketing graphic made by mumble marketing

Our marketing
process

FREE 30 minute Consultation

Discuss the aims and objectives of the project and explain where we would be able to assist.

Website Development

We built Fotolec an entirely new website from scratch, modernising the look and feel whilst retaining the original copy structure to ensure consistency for existing partners. One of the key challenges was the sheer volume of products, which had resulted in their previous site being slow and cluttered. To streamline the user experience and improve UI, we grouped the products into three main categories, each with its own page. Within these pages, we used tabbed navigation to break products down into clear subcategories, making it easier for users to browse, therefore increasing conversion rates.

Content Creation

On the backend, we implemented a CMS to manage and display case study content consistently across the site. This allowed for easy updates whilst keeping the layout uniform and professional.

Photography and Digital Marketing materials

We used our in house photography resources to update management headshots, team photos, and quality imagery of the shop floor. When edited, the colour grading was tailored to highlight the company branding, so that the photography felt tied into the website and brand guidelines, giving an authentic feel and better reflecting the people behind the brand.

Delivering Results

Fotolec’s refreshed website now delivers a faster, more user-friendly experience that better reflects their professionalism and legacy. By simplifying navigation, improving performance, and adding team photos, we helped bring their brand up to date without losing their identity. With a strong digital foundation in place, Fotolec is now well-positioned to support the launch of Opti-Catch and continue growing their presence in the lighting industry.

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